When looking into indie genre we came to the conclusion to ascertain information through a questionnaire as it gains information quickly and from a wide range of audience opposed to do personal interview which you would only gain a few opinions.from the information we ascertained from the audience research we got typical codes and conventions of the indie genre. we also found from our questionnaire what the audience expects to be in a typical indie video so this helped me and James build on ideas and brainstorm ideas because we knew what had to be our video which would give us the beset outcome fulfilling the needs of what the audience wanted the video to contain. We concluded that a stage environment was not typical in an indie pop promo that most indie promo were based in an urban environment due to this we decided to film in Stamford and have performance and narrative in an urban environment to fulfil typical codes on conventions of an indie pop promo. Also from my audience research i found that not asking just one age group helps as we focussed particularly on the 6th form I believe it would have been ideal to get gain opinions on a wider age group as our results were very similar.
Facebook and you tube were found to be a great tool for audience feedback because we could feedback from a wide range or audience including the 99s. the feedback we got was very positive however there were comments about the lighting was not up to scratch in place so if we were to it again we would not just use natural light but in fact look into different lighting methods.

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